This course empowers tour guides to harness the potential of AI to deliver smarter, more engaging, and personalized experiences. Through hands-on practice, participants will learn how to craft effective prompts, adapt stories across cultures, and enrich tours with interactive narratives. They will discover practical AI tools for preparation, communication, and on-the-spot engagement—while mastering how to balance technology with authenticity, reliability, and the human touch. By the end of the program, each guide will walk away with the confidence, skills, and a personal action plan to integrate AI into their guiding practice and tour marketing.

This course empowers tour guides to harness the potential of AI to deliver smarter, more engaging, and personalized experiences. Through hands-on practice, participants will learn how to craft effective prompts, adapt stories across cultures, and enrich tours with interactive narratives. They will discover practical AI tools for preparation, communication, and on-the-spot engagement—while mastering how to balance technology with authenticity, reliability, and the human touch. By the end of the program, each guide will walk away with the confidence, skills, and a personal action plan to integrate AI into their guiding practice and tour marketing.

In experience-driven tourism, wine hospitality plays a crucial role in elevating the overall gastronomic journey for tourists. The primary objective of this Professional Development Course (PDC) is to equip tourist guides (TGs) with the relevant wine knowledge to empower them to assist guests in choosing wines that align with their preferences and can complement well with signature local, Asian, and Western cuisines. Additionally, the course imparts the essential skill set to TGs, ensuring that the restaurant delivers impeccable wine services, thereby enhancing the overall dining experience for their guests.