This course empowers tour guides to harness the potential of AI to deliver smarter, more engaging, and personalized experiences. Through hands-on practice, participants will learn how to craft effective prompts, adapt stories across cultures, and enrich tours with interactive narratives. They will discover practical AI tools for preparation, communication, and on-the-spot engagement—while mastering how to balance technology with authenticity, reliability, and the human touch. By the end of the program, each guide will walk away with the confidence, skills, and a personal action plan to integrate AI into their guiding practice and tour marketing.