Tea culture in Singapore truly reflects the amazing cultural diversity here with a nod to our colonial past. The story of tea can easily be the main theme of a tour but it can also be broken down into byte size and weaved into any tour commentary. The course will equip guides with the necessary knowledge and practical skills to create a memorable tea experience based tour for the tourists.

What is Culture? – Understanding Culture with Iceberg Model, Perceptions of different
cultures, Stereotyping
Personal Behaviour Profiling – An analysis of the behavioural profile of each participant will
be done. The profile will be based on 6 dimensions that will help him to better understand
himself so that he can better interact with and manage tourists.
Behaviour Profiling of main western tourist groups – American, British, German, French,
Italian, Australian and Russian.
Cultural dimension in western dining – Western dining etiquette.
Communication – Styles and strategies to be adopted to communicate with the respective
tourists.
Trust Building – Strategies to build trust with the respective tourists
Conflict Management – Strategies to manage conflict arising during tours
Selling Singapore’s cultural diversity to western tourists